Most firms are extremely thoughtful when developing their designs, but often let communicating their brand or actively pursuing ideal clients fall to the wayside. Although marketing and business development both contribute to firm growth, there is a big difference between the two. While marketing establishes your brand and (hopefully) generates qualified leads, business development focuses on strategically developing relationships with potential, new and existing customers. During this session, Douglas Teiger, FAIA, will reveal his system for gaining and tracking leads and sales opportunities that works for teams of all sizes.
Approximately 1 hour. Delivered via webinar or face-to-face presentation. Available sessions shown below.
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